We come across logos, brochures, websites and host of other design products daily. An impressive and memorable logo is a basic requirement for any business to build a brand identity. Similarly, businesses need the services of graphic designers to create unique mobile apps and social media pages for business promotion. We can say that graphic design has become a part of doing business in physical and virtual markets.

It’s not too hard to see why video is so popular these days -- for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube per day.

Motion graphics are a way to communicate with the viewer, and add depth to the story. Together with music and effective copy, they can give us a message. We use them to create ads, title sequences for movies, videos and to share information.

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

SEO is the first step and is a broader approach to getting traffic to your website. PPC Advertising is a laser focused approach to getting traffic to your site. Along with this, you have much more control with PPC Advertising, than just using SEO to optimize your site. For an effective website that draws meaningful traffic, you will need both

To track all of this data, you will need to use services like Google Analytics that will track your website. The Analytics can tell you what’s working and what isn’t. What kind of customers is your website attracting. Which PPC advertising is working. And an almost infinite amount data that can be analyzed and compared.